SCENE MEDITERRANEE BRAND IDENTITY
concept: NCB Architettura
years: 2015 – 2016
“The blue level of the Mediterranean, the charmer and the deceiver of audacious men, kept the secret of its fascination under the marvellous purity of the sunset sky.”
| Joseph Conrad |
SCENE MEDITERRANEE is an art and editorial project which was created to investigate, analyze and enhance artistic and crafts production issues that are deeply rooted in the culture of the Italian Mediterranean. A contribution to give life to a new thought and to sustain a different culture, no longer prisoner of myths and stereotypes, but metaphor and place of knowledge and traditions, skills and creativity, ideas and experiments that could be referred to as geographically such as literally Mediterranean. Mediterranean as a new contamination among people sharing both the Mare Nostrum and the idea of a possible and sustainable future. The concept was entrusted to NCB ARCHITETTURA, a Milanese studio strongly tied up to a Mediterranean destiny, being working for years to recover and enhance its beauty, its values and its identities.
Through the website, which the studio is researcher and editor for, the project of SCENE MEDITERRANEE aims to create a network of thoughts and actions, whose actors should be manufacturings, artistic labs, artisans, cultural figures, and all the people that with their everyday efforts sustain the legacy of the Italian know-how with accuracy, competence and a typically Mediterranean passion. A multimedia platform to finally make protagonist the smaller realities that have been guarding, for centuries, the heritage and the excellence of our productive and technical traditions.
Diary, mood-board, collector of characters speaking of their own Mediterranean: a journal that arises to offer a peek into the world and visions of how to represent it with events, spaces and items. A developing website, with a clear goal: to promote the Mediterranean tradition by searching models and values which the prosperous Italian culture is based on. Starting from that quintessence that leaves us breathless: an unmistakably Italian style.